Common Room teamed up with HTC to help launch their new range of Desire handsets. HTC wanted Common Room to conceive and implement an innovative, lively event aimed at the youth market and specifically promoting the amazing 13 mp camera on their phone. With this in mind, Common Room sourced the venue – Cirque le Soir in the heart of Soho and designed and created the ‘night of desire’ branding materials that were installed on the evening of the event. The theme of the evening was to ‘find your desire’, so we set up TV screens in each of the rooms and arranged a Tinder-style dating game where you can visit the other room if you see someone you desire. We provided promotional staff – who were fully trained on the phones – to take photos of the party-goers and we then exported them onto the TV screens.

We had an incredible turn-out and even had Lindsay Lohan turn up to try and find herself a boy-toy!

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