Common Room helped to create the hugely successful ‘Get it on’ campaign – a partnership between MTV’s charity Staying Alive and Björn Borg underwear. We had the vision to partner a luxury underwear brand, who were looking to raise their profile amongst young people, with a charity who wanted to increase awareness of their HIV/AIDS campaign among the same demographic. The partnership between Björn Borg and MTV has been an overwhelming success, culminating in increased awareness, a hugely successful launch event (complete with top DJs, actors and reality stars in attendance) and generating revenue in excess of £800k.